About Rick
Rick is a highly experienced, award winning Art Director with marketing expertise utilizing video, print media, & 3-D design. He has the ability to develop creative direction that follows the strategy of a marketing plan and gets results. He understands how to successfully brand a product. His work has a unique way of speaking for the companies he represents. His ideas leave lasting memories.
Rick is a leader in the Arts community and has served as: President, Charlotte Society of Communicating Arts,
Board member for Broadcast Design Association with direct responsibility for recruiting vendors for the annual conference.
President, Guild Of Charlotte Artists.
Advisory Board, Central Piedmont Community College Advertising Design Department
Selected by the Broadcast Design Association to serve as judge for the annual design awards competition in New York.
Sponsor for Broadcast Design Association Scholarship winner, Laura Liverman
Selected as speaker and panelist for Charlotte Advertising Design Conference for design schools from Virginia, North Carolina, South Carolina and Georgia
Featured in Broadcast Design Association Magazine Scanlines
Featured in Print Magazines Special Edition On-Air Graphics
Selected as panelist and speaker at the Broadcast Promotion Association (PROMAX) in Montreal on "Capturing the Emotion and Excitement of TV in Print".
Rick now operates his own business, STUDIO 2210 in Charlotte NC and specializes in creating corporate identify programs, branding, creating marketing concepts, copy, design, photography and illustration for print, video or internet.
Rick’s clients include:
Portrait Homes, Simonini Builders, The Preserve At Greyson, Discovery Place, WBTV, New Dominion Bank, Marketing & Media, Talleys Natural Food, Higher Self Magazine, Spirit Works, Grace Church, Dr. JBs Hummingbird Products, Welcome Aboard Travel, Visulite Theatre, McCoy Enterprises, Ecoscape Landscaping, Carolina Glove Company, Stumptown Diner, Nancy Church, CPA.
Work History:
- Before starting Studio 2210, Rick was the Art Director for WBTV, a CBS affiliate in Charlotte, NC. WBTV has an annual revenue budget of $12 million. His responsibilities included:
- Develop concepts for a comprehensive team-based marketing plan.
- Manage a staff of 6 designers and free-lance personnel in design work and copy for television, internet, newspaper, direct mail, magazine and outdoor.
- Purchase and direct photography, illustration, and animation for dissemination to marketplace.
- Develop graphics standards and maintain a cutting edge image for WBTV through all
- on-air graphics, show openings, sets, animation, internet and print. Rick was the leader for
- branding WBTV.
- He help establish a new publishing division for WBTV to produce Carolina Panthers and Carolina Blue newspapers as a new revenue center.
- Provided training for creative staff in computer software applications for video and print.
- Rick has a BFA degree in Communicating Arts from Virginia Commonwealth University in
- Richmond, Virginia.
Achievements:
- Broadcast Design Association Best of Show Award Full Page Newspaper Ad
- Broadcast Design Association Award of Excellence News Graphics
- Broadcast Design Association Award of Excellence Posters
- Broadcast Design Association Best of Show Award Animation
- Broadcast Design Association Best of Show Award Logo
- First Place Addy Award Brochure
- First Place Addy award Direct Mail
- First Place Addy Award Logos
- First Place Addy Award Letterheads
- First Place Addy Award Sales Material
- First Place PICA Award Posters
- National Addy Award Direct Mail
- Charlotte Home Builders Association Gold MAME Award "Ad Campaign"
- Charlotte Home Builders Association Gold MAME Award "Direct Mail"
- Charlotte Home Builders Association Gold MAME Award "Newspaper Ad"
- Charlotte Home Builders Association Gold MAME Award "Event Promotion"
- National Association Of Homebuilders Gold Award "Best Brochure"
© 2010 Studio 2210